AI website + business builder
Sitified vs Durable
Durable builds a tidy small-business site in 30 seconds. But its “booking” is a 30- or 60-minute appointment slot, not a room, and it starts at $25 a month. Sitified builds a bookable hotel site from your real reviews, for $10.
The famous “website in 30 seconds” AI builder, with a CRM and invoicing bolted on. It's built for solo service businesses, and it has no lodging template anywhere.
Sitified
- Pricing
- $10/month, all-in. Hosting included.
- You maintain
- Nothing. We host it, update it and keep it live.
Durable
- Pricing
- Free · Launch $25/mo ($22 billed annually) · Grow $49/mo ($41 billed annually). Hosting included.
- Hosting
- Included on every tier.
- Reputation
- Trustpilot 4.7/5 (“Excellent”), though reviews include a domain lock-in complaint escalated to ICANN, and older Product Hunt reviews flag that you can't export your site. [3]
Feature by feature
The 11 things that decide whether a hotel website wins direct bookings, and how each product handles them.
| Criterion | Sitified | Durable |
|---|---|---|
| Page load speedHow fast your site loads on a phone. Measured with Google's own yardstick, Core Web Vitals: main content up within 2.5 seconds. | Pre-built HTML served from a CDN. There's no page-builder code to download before your photos appear, which is the usual reason a builder site fails Core Web Vitals.[S3] | Templates are clean and modern; no independent speed benchmark is published.[1] |
| Responsive designLooks and works right on phone, tablet and desktop, where most guests actually browse. | A responsive, per-hotel design system. Every layout is built to work from phone to desktop. | Mobile-first by default, and the templates are genuinely responsive.[1] |
| What it costs, all inThe real price. Most builders quote a low number, then charge again for hosting, booking and the add-ons you actually need. | $10/month, all-in. Hosting, content, live rates and the booking engine are in the one price. Your card processor still takes its own cut, as it does everywhere. | The cheapest working tier is $25/mo, 2.5× Sitified, or $22 on an annual plan, still over 2×. Grow is $49, nearly 5×.[1] |
| Who writes the contentWho writes the words and picks the photos. Most tools hand you an empty template to fill in yourself. | Your site arrives written. We read your real reviews, amenities and photos, then write every page and every room from them. You start from a finished site, not a blank page. | AI writes from your business type, name and location. There's no lodging template, and nothing is grounded in your real reviews.[1] |
| Who keeps it up to dateWhen search rules change or a new page type ships, does it reach your site on its own, or does someone have to go and do it? | Because we host your site, SEO improvements, new sections and fixes reach it automatically. No admin, no plugin updates. | Real AI automation on SEO and listings, on a weekly or daily cadence, but scoped to marketing signals, not hotel data.[2] |
| Live rates and direct bookingCan a guest pick real dates, see your real price and book on your own site, without you paying an OTA commission? | Open-API channel-manager integration. Your rooms, rates and availability come from Effective Tours, so the guest books with you, not with Booking.com.[S1] | None. “Durable Bookings” is a 30/60-minute appointment calendar, with no rooms, dates or rates.[1] |
| Payment providersCan you connect your own payment account, or are you locked into the platform's own processor and its cut? | Connect your own account from 150+ payment providers. No proprietary lock-in, no forced processor.[S2] | Native Stripe at standard rates with no Durable markup, but it's built for generic invoicing, not room-night checkout.[1] |
| Social-media managementCan you write and schedule posts to Instagram or Facebook from the same tool that runs your site? | Not yet. It's being built, and we'd rather say that than pretend. | Generates post content, but no evidence of actual scheduling or publishing.[1] |
| Keeping the words freshDoes someone keep rewriting your copy as the hotel changes, or does the site slowly go stale? | A content-refresh subscription on top of the $10. We rewrite your copy as the hotel changes, in all your languages, so you never hire a copywriter. | Real tiered automation refreshes the blog weekly or daily, though it's AI output, not a human content team.[2] |
| Languages, built inMulti-language for international guests, included rather than a paid add-on plugin. | Any language, with up to 10 live on the site at once. The list isn't fixed: ask for Portuguese and Spanish and we add them. Each gets its own pages and URLs, so search engines index them properly, and you can edit any of it. | No native languages. Durable's own help article says to add them “via third party applications” like Weglot.[1] |
| SEO, done for youSearch-engine structure and metadata, handled for you rather than a separate plugin to configure. | SEO is wired in, not a plugin you configure. Sitemap, hreflang for every language, and structured data for the hotel and each room. | Genuinely strong: schema, llms.txt, plus a GEO layer that tracks your visibility in AI search.[2] |
✓ Yes~ Partial– Limited✕ No◔ Coming soon
Why hoteliers choose Sitified over Durable
- 01
Durable can't sell a room. Its booking tool is a 30-minute appointment slot. Sitified is a real booking site with live rates.
- 02
It writes from your business type and city. Sitified writes from your hotel's real reviews and photos.
- 03
$25 to $49 a month for a general site. Sitified is $10, built for hotels, with booking included.
- 04
Where Durable is strong, its SEO and AI-search tracking, we hold our own with SEO out of the box. What it can't do is take the booking.
What Durable does better
No product wins on everything. These are the places Durable has us beaten.
Its GEO tool tracks whether you show up in ChatGPT, Gemini, Grok and Perplexity, not just Google. We don't do that yet, and it's a smart thing to be watching.
A CRM and invoicing come bundled, so a small property could run enquiries and billing from the same place.
It refreshes blog content on an automatic weekly or daily schedule.
In fairness — Durable is fast and genuinely good at SEO, including a forward-looking tracker for how you show up in AI search. For a solo service business that needs a site today, it's a slick tool. It just has no idea what a hotel room is.
Find your hotel and see what Sitified builds for it
Pick your region, search for your property, and we’ll put together a booking-ready site from your reviews, photos and live rates. It takes a few minutes, and you can look before you decide anything.
Choose your regionHow we compared
- Every claim about Durable is sourced and linked below, usually to their own pricing page or documentation.
- Prices move. We checked these in July 2026, so treat any figure as a starting point and check it yourself before you buy.
- Where we couldn’t verify something, the page says so instead of guessing.
- If we’ve got something wrong or out of date, tell us and we’ll correct it.
Sources
Our own claims
- [S1]Effective Tours — channel-manager open API
- [S2]Effective Tours — secure payment gateway (the 150+ provider count is Sitified's own figure, not one Effective Tours publishes)
- [S3]Google — Core Web Vitals thresholds
Competitor details reflect publicly available information at the time of writing and may change. Comparisons are Sitified’s assessment for hotel use. Product names and marks belong to their respective owners.